Whenever the topic of home staging comes up, I like to tell the story of my mother-in-law. She was trying to sell her house… a beautiful house, full of beautiful antiques and fine furniture. Prospective buyers would walk through, oohing and ahing, but no one put in an offer. Why? Because all the buyers spent all their time in the house entranced by all the nice stuff.
When did the house finally sell? After my mother-in-law put the majority of her nice things into storage.
Home staging, in case you haven’t maxed out on it watching the home and lifestyle channels, is the art of creating neutral, inoffensive environments that appeal to the majority of people (or at least don’t offend anyone) and don’t distract from the space on display. There are plenty of people making a living staging homes, but with a little trial and error, most people are capable of DIYing it.
Here are 10 home staging basics to help the noobs out there who are looking to sell a house or apartment:
1. Clean EVERYTHING. When The Beard and I were looking for homes, it was hard to see the “good bones” in the dirty ones. After viewing one home, all I could remember was the big pot of nasty… something… on the kitchen counter and the gnarly smell. In another house, the grime everywhere distracted from the house itself. When there’s no dirt to look at, people will look at the space for sale.
2. Nix the CLUTTER. Your stuff is almost as distracting as dirt. Not everyone can afford to put their stuff in storage like my mother-in-law, but put away what can be put away, and maybe start packing whatever isn’t necessary for daily living a little early. Boxes in the basement are less distracting than books stacked in corners.